Managing And Recruiting Affiliates

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Once affiliates begin to sign up, even if you are automatically approving them, its in your best
interest to audit your network on a regular basis. Now, the FTC is making marketers responsible for
the actions of their affiliates.  If your affiliates get out of control, it could cost you a lot of money.
You'll have hundreds of affiliates sign up for your program.  Hobbyists, spammers, webmasters and even marketers.  It's very important that you revieweach one on a regular basis to ensure the way they
are promoting you is acceptable to your company and above all - its legal.
Below, you'll find some tips when screening:
1.  All affiliates must have an active website.  If not, they may be spammers.
2.  The affiliate site content must relate  to your products or services.
3.  The site should have appropriate levelsof content.

4.  Misuse of content.  Be very clear with your affiliates and what content they can use from your website.  Affiliate fraudFraud with affiliates has been increasing over the last several years, which is another great reason to screen your affiliates on a regular basis.  With
fraud, there are two main types:Malware - Some affiliates out there have developed software that is installed on a machine, normally as part of a free download.  When someone clicks on the
affiliate link, the true affiliate ID is replaced  with the fraud.  Fake purchase - If you have a product of high value that returns large commissions for affiliates, you may notice some bad parties signing up, then using stolen or fake credit card information to purchase products via their links.
Communicating with affiliates Good affiliates are normally busy, as they can  easily forget about your services and products.As time goes by, your offers can wind up less in less visited areas or accidentally deleted.